News & Views
Our latest news, views and speaking appearances
Is it time for publishers to reassess their adtech stack?
Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.
Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. Campaign ask experts how marketers should navigate problems such as made-for-advertising websites.
Digital media sustainability is due its own front-page moment
Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.
The Digital Voice™ Celebrates Change on International Women's Day 2024
Female senior leaders in the advertising industry share their thoughts on International Women's Day 2024
4 immediate steps marketing leaders can take to ensure workplace gender equity
Victoria Brooks has delved deep into academia to provide actionable advice to marketing leaders looking to improve their organization’s gender equity.
The RRA appoints Elizabeth Anyaegbuna as Strategic Growth Advisor
The Responsible Resourcing Agency (RRA), the recruitment and HR partner focused on diversity, equity, inclusion and belonging (DEI&B), has made a striking statement of intent with the appointment of Elizabeth Anyaegbuna as a Strategic Growth Advisor.
The Digital Voice™ Mic Drops: Responsible Resourcing Agency co-founders talk DE&I
‘Mic Drops’ is a new series of industry interviews conducted by The Digital Voice™. Here, we meet Adele Bridgeman and Alison Filkin of the Responsible Resourcing Agency, the newly-launched specialist recruitment and HR partner…
Cappuccinos & Career Cock Ups: Hannah Mirza, Founder + CEO At The Responsible Marketing Agency
Hannah Mirza, Founder + CEO At The Responsible Marketing Agency sits in for an interview with MAD//Fest London’s Female Leaders’ club.
How to get ready for the EU’s greenwashing clampdown
The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.
Why 2024 is the year of Sustainable Supply Path Optimisation
Liam Brennan, Managing Director, Responsible Marketing Agency speaks on why 2024 is the year of Sustainable Supply Path Optimisation
Look beyond the media supply chain for a sustainable future
Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.
Redefining marketing effectiveness for responsible marketers
Alice Brady, Chief Strategy Officer, Responsible Marketing Agency speaks on redefining marketing effectiveness for responsible marketers
Sustainability doom-mongering leads to paralysis: let’s change the narrative
In a new column, the Responsible Marketing Agency’s founder wants to deliver some home truths and help to debunk some myths about sustainability in media.
How should media move faster on sustainability?
Anne Coghlan, the chief operating officer and co-founder of carbon emissions data specialist Scope3, and Hannah Mirza, the founder of The Responsible Marketing Agency, join host Ella Sagar to unpack the state of sustainability efforts, media’s immediate climate goals, and the ethics of advertising for fossil fuel companies.
Q&A: Hannah Mizra of the Responsible Marketing Agency (part two)
Hannah Mirza, founder of the Responsible Marketing Agency, discusses the actions digital media companies can take to make the media planning and buying process more sustainable…
Q&A: Can brands and digital media publishers take measurable action towards sustainability?
Hannah Mirza, recently founded Responsible Marketing Agency in response to the need for media and marketing companies to take measurable action for positive ESG (Environmental, Social and Gorvernance). Here, she guides us through the industry’s first dedicated action guide towards sustainability goals…
Where are we going wrong with retail media?
Liam Brennan, Managing Director at The Responsible Marketing Agency speaks on retail media at MAD//Fest London 2023
Media Investment Activism: Doing No Harm Is Not Enough - We Need To Be A Force For Good
Hannah Mirza, Founder of the Responsible Marketing Agency, spoke in a panel on Media Investment Activism at MAD//Fest London 2023
Mirza appoints execs for start-up Responsible Marketing Agency
The Responsible Marketing Agency’s founder Hannah Mirza has appointed a trio of key lieutenants to her new ethically-minded agency, including her ex-MediaCom partner Liam Brennan.
Now is the time for media and marketing to take measurable action on ESG – but how?
As the Responsible Marketing Agency launches in response to a growing need for sustainability and social guidance in advertising, we speak to founder Hannah Mirza about the steps marketers can take to kick-start their journey