News & Views
Our latest news, views and speaking appearances
Great marketing is responsible marketing
Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance, and sustainability silos.
Responsibility Reframed: AutoTrader UK
We hear from the marketers across every sector about what Responsible Marketing means to them.
The Responsible Holidays Edit 2024
Our 'Responsible Holidays Edit' showcases some of the best seasonal campaigns picked out from the team at Responsible Marketing Advisory that go beyond traditional narratives, demonstrating how commercial creativity can drive meaningful social change.
The Responsible Marketer’s Guide to: Accessible Advertising
The experts at RMA (Responsible Marketing Advisory) have created this quick action guide to inform advertisers how to make their advertising more accessible.
Becoming the new accessibility warriors
It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.
Brand safety in a Donald Trump-led world
The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.
RMA win Global Changemaker Award!
Yesterday we attended the 2024 Mediaspace Global Changemakers’ Awards and picked up a gold medal for our work on Sustainability & Effectiveness!
Marketers need to get ready for a post-greenwashing era
New EU rules on green claims will set global best practice for how brands communicate their sustainability credentials. Here’s how brands can adapt to win.
The Responsible Marketer’s Guide to: The EmpCo and Green Claims Directives
The experts at RMA (Responsible Marketing Advisory) have created this quick action guide to inform advertisers who trade in the EU and beyond which actions and steps to consider, to get ahead in the run-up to the EU rules concerning Greenwashing and product claims, the first of which, the Empco Directive, comes into effect in September 2026.
The good (sustainable) life
Advertising is a powerful tool in helping reframe what we should aspire to. How can brands promote sustainable behaviour even when they’re not promoting sustainable products?
The 'I' word: why inclusion is more than just a trend
The industry must focus its efforts on inclusion to attract and retain diverse talent.
Think differently: Sponsorship needs sustainable innovation
When brands spend big on sponsorship, the sums involved can make them cautious. But they should use this opportunity to challenge their current business models, Hannah Mirza explains.
Programmatic vs planet: Both can be winners
Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.
Why Google’s U-turn Could be the Catalyst needed for Real Responsibility in Online Marketing.
When Google (unsurprisingly) backtracked on its depreciation of the 3rd party cookie last week, this led many to be concerned that much of the work already done in this space is wasted. However, the need to drive consumer trust and create a better internet for everyone is un-diminished so it is vital to our industry that we all press ahead with efforts to make the way we plan and activate campaigns better for everyone.
Accessibility in Advertising - The Huge Marketing Problem that’s Easily Solved
When you get into the details, many “niche” issues aren’t niche at all. Accessible advertising - using inclusive design practices that allow users of all abilities to fully experience your brand - is one such case.
From Trend to Must: Rallying Around Sustainability Metrics in 2024
As reported by Forbes recent research shows that 75% of marketing professionals in the UK deem sustainability metrics a top priority for Business.
There’s no need to cancel Cannes — just make it count
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most ‘responsible’ Cannes Lions yet.
Big Tech is going green, so let’s help the whole industry do the same
Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.
Does the Ad Industry Take Sustainability Seriously?
On Earth Day, we delve into this critical question, probing the complex relationship between advertising and environmental responsibility.