Responsibility Reframed: AutoTrader UK

At RMA our belief is that brilliant marketing, delivered with leading best practice, unlocks sustained business growth.

So, how does this work in practice? Rather than us tell you how – we are handing the mic over to show you the brands that have delivered great marketing campaigns to share directly in our new video series “Responsibility Reframed”. Firstly we hear from Bryony Mannix from AutoTrader UK.

In each episode we hear from the marketers across every sector, who are leading the charge in good growth. They share their own brand’s journey, what they have learned, and how they’ve balanced business growth with social responsibilities.

“It’s not about waiting until the perfect time to start; it’s about starting now”.

For Bryony, responsibility means acknowledging the impact that road transport has had on the environment, but how as market leaders, AutoTrader have the opportunity to drive positive change.

Bryony shares how AutoTrader have used insights from bespoke consumer research in the EV market to create a data-led campaign combatting the gender gap in the electric transition.