Ad Accessibility Network is given a special awarded prize at the WFA's Global Marketer Week

The Ad Accessibility Network - a joint effort by ISBA and Union des Marques supported by RMA - has won a specially awarded WFA President's Award.

The programme recognises outstanding industry initiatives as part of the WFA's Global Marketer Week.

But what is the Ad Accessibility Network and why is it important? 

It’s estimated that 15% of the European population has a significant disability, which would affect their ability to consume audiovisual content. However, disability has not had an equal level of prominence within inclusion discussions, and progress on accessibility is limited by lack of awareness. Particularly challenging is its reliance on the whole value chain to drive progress. Progress requires a collaborative effort across the supply chain as well as markets, both achieved via the alliance.

The Ad Accessibility Alliance, coordinated by ISBA and Union des Marques, with support from RMA, aims to achieve 100% advertising accessibility in Europe, ensuring equal access for people with disabilities. The alliance engages key changemakers, such as P&G, EGTA, EACA, to address barriers and drive industry progress.