The Responsible Marketer’s Guide to: The EmpCo and Green Claims Directives

The experts at RMA (Responsible Marketing Agency) have created this quick action guide to inform advertisers who trade in the EU and beyond which actions and steps to consider, to get ahead in the run-up to the EU rules concerning Greenwashing and product claims, the first of which, the Empco Directive, comes into effect in September 2026.

On the second page of our guide, you will also find our first thoughts on how to prepare for The Green Claims Directive.