Cannes 2024: The Responsible Edit

Now the sun has set on another Cannes Lions, we wanted to share with you our Responsible Edit, a round-up of the best of the responsible work and takeaways from the festival. 

It was the first time the Responsible Marketing Advisory attended as a team, and it was encouraging to see so many conversations across the week, around diversity and inclusion, the climate crisis, and the fight against disinformation and ad fraud. 

Acknowledging and tackling these issues is essential to responsible marketing and whilst we applaud the progress being made, there is still so much more to do.

We have curated this edit to help those on the Responsible Marketing journey be inspired and ignite future ideas for their own innovation and growth.