News & Views
Our latest news, views and speaking appearances
There’s no need to cancel Cannes — just make it count
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most ‘responsible’ Cannes Lions yet.
Big Tech is going green, so let’s help the whole industry do the same
Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.
Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. Campaign ask experts how marketers should navigate problems such as made-for-advertising websites.