News & Views
Our latest news, views and speaking appearances
Is it time for publishers to reassess their adtech stack?
Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.
Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. Campaign ask experts how marketers should navigate problems such as made-for-advertising websites.