News & Views
Our latest news, views and speaking appearances
Big Tech is going green, so let’s help the whole industry do the same
Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.
Digital media sustainability is due its own front-page moment
Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.
Q&A: Can brands and digital media publishers take measurable action towards sustainability?
Hannah Mirza, recently founded Responsible Marketing Agency in response to the need for media and marketing companies to take measurable action for positive ESG (Environmental, Social and Gorvernance). Here, she guides us through the industry’s first dedicated action guide towards sustainability goals…