When Google (unsurprisingly) backtracked on its depreciation of the 3rd party cookie last week, this led many to be concerned that much of the work already done in this space is wasted. However, the need to drive consumer trust and create a better internet for everyone is un-diminished so it is vital to our industry that we all press ahead with efforts to make the way we plan and activate campaigns better for everyone.

When you get into the details, many “niche” issues aren’t niche at all. Accessible advertising - using inclusive design practices that allow users of all abilities to fully experience your brand - is one such case.