News & Views
Our latest news, views and speaking appearances
Think differently: Sponsorship needs sustainable innovation
When brands spend big on sponsorship, the sums involved can make them cautious. But they should use this opportunity to challenge their current business models, Hannah Mirza explains.
Programmatic vs planet: Both can be winners
Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.
Does the Ad Industry Take Sustainability Seriously?
On Earth Day, we delve into this critical question, probing the complex relationship between advertising and environmental responsibility.
How should media move faster on sustainability?
Anne Coghlan, the chief operating officer and co-founder of carbon emissions data specialist Scope3, and Hannah Mirza, the founder of The Responsible Marketing Agency, join host Ella Sagar to unpack the state of sustainability efforts, media’s immediate climate goals, and the ethics of advertising for fossil fuel companies.
Hannah Mirza speaks to The Women In Programmatic Network
Our founder, Hannah Mirza, speaks to The Women In Programmatic Network in Cannes and gives insight into the next big thing in advertising.
The Meaningful Media Podcast: Why Responsible Advertising Matters
Connecting the festival’s theme of “riders of the storm” the macro reality facing consumers, brands and citizens with the need for and consumer desire for ‘responsible advertising” The Meaningful Media Podcast brought together leading industry voices Jake Dubbins, Founder, Conscious Advertising Network, Hannah Mirza, Founder of The Responsible Marketing Agency and Laura Wade, Global Head of Sustainability Strategy, EssenceMediaCom, with host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Network, to discuss what responsible advertising is and why it matters now more than ever.