News & Views
Our latest news, views and speaking appearances
From Trend to Must: Rallying Around Sustainability Metrics in 2024
As reported by Forbes recent research shows that 75% of marketing professionals in the UK deem sustainability metrics a top priority for Business.
Does the Ad Industry Take Sustainability Seriously?
On Earth Day, we delve into this critical question, probing the complex relationship between advertising and environmental responsibility.
Is it time for publishers to reassess their adtech stack?
Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.
Why 2024 is the year of Sustainable Supply Path Optimisation
Liam Brennan, Managing Director, Responsible Marketing Agency speaks on why 2024 is the year of Sustainable Supply Path Optimisation
Look beyond the media supply chain for a sustainable future
Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.
How should media move faster on sustainability?
Anne Coghlan, the chief operating officer and co-founder of carbon emissions data specialist Scope3, and Hannah Mirza, the founder of The Responsible Marketing Agency, join host Ella Sagar to unpack the state of sustainability efforts, media’s immediate climate goals, and the ethics of advertising for fossil fuel companies.
Q&A: Hannah Mizra of the Responsible Marketing Agency (part two)
Hannah Mirza, founder of the Responsible Marketing Agency, discusses the actions digital media companies can take to make the media planning and buying process more sustainable…
Q&A: Can brands and digital media publishers take measurable action towards sustainability?
Hannah Mirza, recently founded Responsible Marketing Agency in response to the need for media and marketing companies to take measurable action for positive ESG (Environmental, Social and Gorvernance). Here, she guides us through the industry’s first dedicated action guide towards sustainability goals…
Is virtue helping or harming your bottom line?
Ethical practice and profitability are not mutually exclusive, but do advertisers and media owners have enough bandwith to achieve both well?
The Responsible Marketing Agency Launches to Drive Sustainable and Positive Impact
The newly-launched full-service media and marketing consultancy will specialise in ESG transformation through advisory, enablement and strategic services
Is decarbonised media a reality or a pipe dream?
RMA and other experts explore how organisations can incorporate sustainability into their advertising strategies to improve their bottom lines and change society for the better