Case Study: Social Transformation drives reduction of 67% in footprint and 2.35x reduction in risk
The Problem:
Global FMCG brand was challenged around their global social operating model; they had an incomplete view of their social footprint, limited global governance processes, with excessive team and agency costs due to duplicative scopes across teams and markets.
The Solution:
RMA designed and managed multiple, outcome oriented workstreams to improve operational efficiencies, build team capabilities and reduce exposure to risk. This followed a period of discovery to uncover and map the client's social account, agency and stakeholder footprint.
RMA workstreams across the 18 month period included:
Identification and removal of accounts that were unclaimed and / or inactive
Improving security settings on accounts inc. transfer of ‘ownership’ from 3rd party to in-house
Establishing a centralised model, team and process to deliver global to local social governance
Management of senior stakeholders and 3rd parties including agencies and social partners
Results:
67% reduction in client’s global social footprint
50% reduction in global social agency support costs
$800k saved in global social tooling costs
2.35x improvement in social account compliancy measures post implementation
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