Case Study: Leading the Global Accessibility Alliance for ISBA as their Inclusivity Experts
The Problem:
ISBA, the trade body representing UK advertisers and Union Des Marques, the equivalent trade body in France were appointed to lead an existing alliance of brands and trade associations to promote advertising that’s accessible for all. Their objective was to expand into other markets, to drive progress across the industry. Members of the alliance volunteer their time and input to enable the programme, but they lack capacity and deep subject matter expertise. The programme needed strategic leadership, inclusivity expertise and cross-industry perspective to guide the programme and help develop initiatives that would help maximise industry impact and enable scaling to other markets.
ISBA reached out to the Responsible Marketing Advisory to help drive the programme
and develop a roadmap for making all advertising accessible.
The Solution:
RMA worked with the trade body and alliance members to develop a
strategic roadmap, prioritised initiatives and a comms plan.
Guidance on the audiences for access services and prioritisation on industry
tools to develop Roadmap for research and creation of material
Rollout blueprints for wider media and markets
Key messaging for industry events and speaking engagements,
including support with analysis to inform messagesA public and free website of guidance to aid businesses with accessibility
Results:
We are finalising the comprehensive website of guidance across broadcast and digital media as well as supporting France to launch their efforts.
To learn more about how the Responsible Marketing Advisory can work with you to transform your business, check out our services, our team, or contact us today!