In our latest video, Janis Thomas from Look Fabulous Forever talks through why representation of your audience is key if you want to create business growth that will last.

‘People seeing themselves accurately represented leads to higher revenue’

The Look Fabulous Forever beauty brand was conceived from the insight that older women’s skin has specific needs, but that often this group is overlooked or misrepresented in advertising.

This outlook makes up their responsible marketing strategy, as they identify and interact with their target audience, while encouraging consumers to keep challenging perceptions to achieve better representation in the beauty industry.