News & Views
Our latest news, views and speaking appearances
There’s no need to cancel Cannes — just make it count
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most ‘responsible’ Cannes Lions yet.
Big Tech is going green, so let’s help the whole industry do the same
Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.
Does the Ad Industry Take Sustainability Seriously?
On Earth Day, we delve into this critical question, probing the complex relationship between advertising and environmental responsibility.
Is it time for publishers to reassess their adtech stack?
Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.
Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. Campaign ask experts how marketers should navigate problems such as made-for-advertising websites.
Digital media sustainability is due its own front-page moment
Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.
The Digital Voice™ Celebrates Change on International Women's Day 2024
Female senior leaders in the advertising industry share their thoughts on International Women's Day 2024
4 immediate steps marketing leaders can take to ensure workplace gender equity
Victoria Brooks has delved deep into academia to provide actionable advice to marketing leaders looking to improve their organization’s gender equity.
The RRA appoints Elizabeth Anyaegbuna as Strategic Growth Advisor
The Responsible Resourcing Agency (RRA), the recruitment and HR partner focused on diversity, equity, inclusion and belonging (DEI&B), has made a striking statement of intent with the appointment of Elizabeth Anyaegbuna as a Strategic Growth Advisor.
The Digital Voice™ Mic Drops: Responsible Resourcing Agency co-founders talk DE&I
‘Mic Drops’ is a new series of industry interviews conducted by The Digital Voice™. Here, we meet Adele Bridgeman and Alison Filkin of the Responsible Resourcing Agency, the newly-launched specialist recruitment and HR partner…
Cappuccinos & Career Cock Ups: Hannah Mirza, Founder + CEO At The Responsible Marketing Agency
Hannah Mirza, Founder + CEO At The Responsible Marketing Agency sits in for an interview with MAD//Fest London’s Female Leaders’ club.
How to get ready for the EU’s greenwashing clampdown
The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.
Why 2024 is the year of Sustainable Supply Path Optimisation
Liam Brennan, Managing Director, Responsible Marketing Agency speaks on why 2024 is the year of Sustainable Supply Path Optimisation
Look beyond the media supply chain for a sustainable future
Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.
Redefining marketing effectiveness for responsible marketers
Alice Brady, Chief Strategy Officer, Responsible Marketing Agency speaks on redefining marketing effectiveness for responsible marketers
Sustainability doom-mongering leads to paralysis: let’s change the narrative
In a new column, the Responsible Marketing Agency’s founder wants to deliver some home truths and help to debunk some myths about sustainability in media.
How should media move faster on sustainability?
Anne Coghlan, the chief operating officer and co-founder of carbon emissions data specialist Scope3, and Hannah Mirza, the founder of The Responsible Marketing Agency, join host Ella Sagar to unpack the state of sustainability efforts, media’s immediate climate goals, and the ethics of advertising for fossil fuel companies.
Q&A: Hannah Mizra of the Responsible Marketing Agency (part two)
Hannah Mirza, founder of the Responsible Marketing Agency, discusses the actions digital media companies can take to make the media planning and buying process more sustainable…
Q&A: Can brands and digital media publishers take measurable action towards sustainability?
Hannah Mirza, recently founded Responsible Marketing Agency in response to the need for media and marketing companies to take measurable action for positive ESG (Environmental, Social and Gorvernance). Here, she guides us through the industry’s first dedicated action guide towards sustainability goals…